REO Fashion
First Floor
About Store
The BFL Group is one of the world’s leading off-price retailer of fashion and homeware. Based in the United Arab Emirates, we serve over three markets across the Middle East and Europe.
Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores.
